ACTIVATE YOUR FULL POTENTIAL
ACTIVATE YOUR FULL POTENTIAL
THE 10 PART LEADERSHIP TRAINING PROGRAMME
How to lead with confidence, certainty and conviction to achieve your goals faster than ever before
ON THIS EXCLUSIVE LEADERSHIP TRAINING YOU WILL LEARN:

How to back yourself 100% by activating your inner power
Achieve all you are capable of by discovering who you are

How to raise your earning potential by elevating your leadership thinking
Increase your influence and transform your results

How to overcome the biggest obstacles standing in your way
Learn key strategies to achieve your leadership success
THE MOST EFFECTIVE TRANSFORMATION BEGINS WITH WHAT’S GOING ON INSIDE YOU
THE MOST EFFECTIVE TRANSFORMATION BEGINS WITH WHAT’S GOING ON INSIDE YOU

I’m the Founder and CEO of The Change Creators.
Many years ago I realised that being a leader doesn’t come easy. We live in a complicated, ever-changing world – and navigating the best way to lead as your true self can be difficult.
Through my own personal journey, science-based research and my work as an international leadership coach, I have designed a programme that is proven to help you be the leader you know you can be.
I know what it feels like to keep your full potential locked away, how frustrating it can be and how the logic all seems so simple, yet you find yourself stuck in the same place again and again.
I am going to show you, how by turning inwards and really finding out who you are, you can activate your full potential and leave a leadership footprint that will make you and your family proud.







Whether you are a leader of a team, self-employed like me this course will help you become better at what you do. It gives you all the building blocks to become the best leader of you, which in turn helps you become a great leader of others.
Tracy Harman
Business Owner

I am sharing the exact formula I use with clients every day to help them achieve their goals faster than they ever thought possible.
I am sharing the exact formula I use with clients every day to help them achieve their goals faster than they ever thought possible.
At the end of the training programme, you will:
At the end of the training programme, you will:
- Build your confidence in who you are and what you want
- Feel empowered in your decision-making
- Reduce stress by building certainty in yourself
- Be in charge of your mind so you can transform your results
- Be clear on what is important to you and how to protect it
- Know how to be the leader your teams needs you to be
- Be able to lead all personalities in your teams effectively
- Achieve your goals and ambitions easier and faster than before
- Build your confidence in who you are and what you want
- Feel empowered in your decision-making
- Reduce stress by building certainty in yourself
- Be in charge of your mind so you can transform your results
- Be clear on what is important to you and how to protect it
- Know how to be the leader your teams needs you to be
- Be able to lead all personalities in your teams effectively
- Achieve your goals and ambitions easier and faster than before






Working with Jo has been extraordinary. We focused on my management and leadership, specifically, on developing my influence and support techniques to balance and enhance my direct leadership style. I feel a completely different leader from when I started working Jo and my team agrees

Joanna Howes
WHAT MAKES THE ‘ACTIVATE YOUR FULL POTENTIAL’ LEADERSHIP TRAINING SO EFFECTIVE?
WHAT MAKES THE ‘ACTIVATE YOUR FULL POTENTIAL’ LEADERSHIP TRAINING SO EFFECTIVE?

It is built on a three-part foundation:

1-2-1 COACHING
The programme starts with a full behavioral EDISC profile to discover who you are. It reveals what comes naturally to you and what takes more energy, how you make decisions, what your needs are and how you are perceived by others. You will have a 1-2-1 session with me to review your profile results.

ONLINE TRAINING
With the time demands on leaders, I have designed the programme so it can be done in your own time and at your own pace. Each video is 20 mins or under to enable you to move through the training with momentum.

COMMUNITY
The programme is supported by a community of engaged like-minded leaders who you can share and connect with to support you in your training. You will also have access to interviews with industry experts to enhance your learning experience.
HOW IT WORKS
HOW IT WORKS
This programme is based on the ‘Centred Leadership’ model. It focuses on 3 key areas: your inner, outer and future self. By connecting these together you will grow as a leader who is fully centred in who you are, so you can lead authentically and achieve your ultimate leadership success.
Lead with confidence
Trusting yourself to know you can handle anything instead of worrying about what other people think
Increase your impact
Confidently make a difference to the business rather than second guessing your decisions
Achieve your goals
Ability to aim higher and transform your results instead of playing safe

STOP WAITING FOR SOMEONE ELSE TO INVEST IN YOU
STOP WAITING FOR SOMEONE ELSE TO INVEST IN YOU

IT’S TIME TO TAKE CHARGE AND INVEST IN YOUR PERSONAL SUCCESS
IT’S TIME TO TAKE CHARGE AND INVEST IN YOUR PERSONAL SUCCESS
This programme has been designed to provide you with the opportunity to invest in your development.
The time is now

WHAT’S INCLUDED IN THE PROGRAMME?
WHAT’S INCLUDED IN THE PROGRAMME?
- 10 in depth learning modules
- A 22-page full EDISC behavioural report
- 1-2-1 behavioural coaching session with me
- Downloadable PDFs of the leadership models and frameworks
- Your ideal average day worksheet
- 5 x Exclusive bonuses to support your leadership journey
- 10 in depth learning modules
- A 22-page full EDISC behavioural report
- 1-2-1 behavioural coaching session with me
- Downloadable PDFs of the leadership models and frameworks
- Your ideal average day worksheet
- 5 x Exclusive bonuses to support your leadership journey



HOW IT ALL BREAKS DOWN
HOW IT ALL BREAKS DOWN
The 10 steps have been designed to help you access your full potential and achieve a fulfilled leadership legacy.
Step 1: Who are you?
- The EDISC behavioral profile to build a higher level of self awareness
- Identify your strength and development areas for growth
- 1 x 60 minute face to face session with myself




Step 2: Your future plan
- A proven process to set and achieve your goals
- Identify the life you want to inform your decisions today
- Online video and workbook
Step 3: What is important?
- Know what you value personally and professionally
- Unlock what is stopping you from accessing all of you in your leadership
- Online video and worksheet




Step 4: Build your Self-Esteem
- Explore the 3 parts to the self-esteem triad (Boundaries, Needs and Emotions)
- Discover how to back yourself 100%
- 3 x Online videos and worksheet
Step 5: Your level of leadership
- Learn the 5 levels of leadership
- Understand how you can increase your influence
- Online video and worksheet




Step 6: Raise your standards
- Identify your current standards
- Upgrade your standards to transform your results
- Online video and worksheet
Step 7: The power of your language
- Find out how your words create your reality
- Discover patterns of language to manage your inner critic and open up your opportunities
- Online video




Step 8: Elevate your thinking
- Find out your current thinking level
- Discover what it takes to elevate your thinking abilities
- Online video
Step 9: Expand your perspective
- Discover how your perspective impacts your results
- How being in charge of your perspective creates success
- Online video




Step 10: Bringing it all together
- The roadmap for leadership success
- Combining all your learnings to ensure you are future-fit
- Online video and guides
NB: Approx total length of training programme is 7-8 hours
You will be given access to one
module each week to pace the
learning.






Joining the AYFP program was the best decision I have made. I have participated in leadership training in the past but this course was different. The combination of self-learning modules; joining peers in regular calls; and coaching sessions was a really refreshing approach to leadership training.
Finance Director
I am 100% committed to your success, so I’m gifting you 5 FANTASTIC BONUSES to accelerate your leadership success
I am 100% committed to your success, so I’m gifting you 5 FANTASTIC BONUSES to accelerate your leadership success

CHECK OUT THE LIMITED TIME
BONUSES
CHECK OUT THE LIMITED TIME
BONUSES
BONUS 1
7 x 90 min exclusive live group Q&A calls with me (value £4,800+VAT)
Get the answers to your questions and maintain your momentum in the training
- You will get to know like-minded leaders to share your journey with
- You will also have access to the recordings of the session




BONUS 2
2 x 20-minute emergency calls with me (value £400+VAT)
At any time during the programme, book time with me for any additional help you need.
- You will get a link for my calendar to book in when you need
BONUS 3
Your go-to guide to getting the best out of your team (value £97+VAT)
A must-have handbook with the key insights on how to identify and work with different types of people and the do’s and don’ts on how to get the best out of them.




BONUS 4
Master the art of listening (value £197+VAT)
The most important leadership skill which too often gets overlooked. Discover the ability to ‘seek to understand before the need to be heard’
- Video series unpacking the different types of listening skills
- How to stay fully present
- How to acknowledge, clarify and validate the person your listening to
BONUS 5
Your ongoing personal growth plan (valued at £500+VAT)
On completion of the programme a 1-2-1 online coaching session with me.
- Your opportunity to review your learnings with me and ask any final questions
- We will create your future plan to continue your progress to maintain momentum and action


The investment for
YOUR EXCLUSIVE PACKAGE
The investment for
YOUR EXCLUSIVE PACKAGE


You’ll receive:
- 1-2-1 behavioral coaching session with me
- Your 22 page EDISC behaviour profile report
- 10 Online videos you can do at your own pace
- Your ideal average future day exercise
- Leadership workbooks and models
- Direct access to myself for questions and support
- 12 months access to the videos
- No risk, cancel within 14 days for a full refund
- (value £1,500+VAT)


Bonuses:
- 7 x 90 min exclusive live group Q&A calls with me (value £4,800+VAT)
- 2 x 20-minute emergency calls with me (value £400+VAT)
- Your go-to guide to getting the best out of your team (value £97+VAT)
- The art of listening skills videos (£197+VAT)
- Your 60 minute 1-2-1 future growth planning session with me at the end of the programme (£500+VAT)
Total value = £7,494+VAT
YOU PAY ONLY £1,697+VAT
A High-Level Leadership Programme for just £1,697+VAT or 4 payments of £447+VAT
A High-Level Leadership Programme for just £1,697+VAT or 4 payments of £447+VAT
Some people say I’m crazy for charging only £1,697, but I want the ‘Activate Your Full Potential Programme’ to be accessible to as many leaders as possible.
Activate your full potential with a payment plan that works best for you

OUR RISK FREE GUARANTEE
OUR RISK FREE GUARANTEE
If you decide the Access your full potential Programme isn’t for you, you can cancel your membership within 14 days of purchase to receive a full refund. Upon cancellation, you will no longer have access to the activate your potential members site section. See course policy here.
If you decide the Access your full potential Programme isn’t for you, you can cancel your membership within 14 days of purchase to receive a full refund. Upon cancellation, you will no longer have access to the activate your potential members site section. See course policy here.
CLIENTS WORKED WITH






The AYFP programme has been a game-changer from feeling stuck in a rut to now having control over my mindset and actions. I now understand how to implement and take action whilst aware of my behaviours and others. Brilliant programme thank you Jo and looking forward to working together in the future
The AYFP programme has been a game-changer from feeling stuck in a rut to now having control over my mindset and actions. I now understand how to implement and take action whilst aware of my behaviours and others. Brilliant programme thank you Jo and looking forward to working together in the future
Dayna Barlow
Managing Director at Braillard Training Ltd
Dayna Barlow
Managing Director at Braillard Training Ltd
DON’T LOSE ANYMORE TIME, BECOME THE LEADER YOU KNOW YOU CAN BE, RIGHT NOW
DON’T LOSE ANYMORE TIME, BECOME THE LEADER YOU KNOW YOU CAN BE, RIGHT NOW

THE ‘ACTIVATE YOUR FULL POTENTIAL’ LEADERSHIP PROGRAMME IS PERFECT FOR YOU IF...
THE ‘ACTIVATE YOUR FULL POTENTIAL’ LEADERSHIP PROGRAMME IS PERFECT FOR YOU IF...
- You want to know more about who you are
- You’re hungry to continuously learn, develop and explore your limits
- You’re ready to step up and commit to backing yourself, becoming the leader you know you can be, but need a guiding hand and support to make it happen
- You want to make a positive impact
- You want to confidently take a stand and do the right thing
- You are passionate about unlocking the potential in others and developing future leaders
- You want to ensure your team feels like they belong and matter
- You want to know how to be a leader for all different types of people



Joanna is an international award winning coach, behavioural expert, and No 1 best selling international author, who specialises in leadership and business operations.
Joanna is a leading coach, behavioural expert, and No 1 best selling international author, who specialises in leadership and business operations.
Dedicated to supporting organisations and the people within them, Jo helps leaders to lead as their authentic selves. Her work focuses on activating full potential, enabling leaders to transform their results and achieve their goals to lead teams confidently and
courageously forward.
Joanna offers insightful powerful coaching from a place of compassion, working in partnership with leaders to increase their influence and provide a leadership legacy they’re proud of.
Dedicated to supporting organisations and the people within them, Jo helps leaders to lead as their authentic selves. Her work focuses on activating full potential, enabling leaders to transform their results and achieve their goals to lead teams confidently and
courageously forward.
Joanna offers insightful powerful coaching from a place of compassion, working in partnership with leaders to increase their influence and provide a leadership legacy they’re proud of.

Co-author of No1 international bestselling book
The Law of Brand Attraction

Co-author of No1 international bestselling book
The Law of Brand Attraction
AS FEATURED IN



Brené Brown
Brené Brown
ARE YOU READY TO BECOME THE LEADER YOU KNOW YOU CAN BE?
ARE YOU READY TO BECOME THE LEADER YOU KNOW YOU CAN BE?
If you bring your intention, I’ll bring the tools and strategy. I know by taking this course with me, you will unlock your full potential to lead yourself and others into the future.
It all starts with this decision.
FAQ
FAQ
How long is the course for?
The course runs for 3 months. However you have access for 12 months to all the videos and workbooks.
What times are the calls and what if I can’t attend?
The calls will be in the evenings and we will vote as a group the time that works for the majority. All the calls are recorded and saved in your members area if you are unable to attend.
What if I can’t keep up with the videos due to workload?
The learning is all self-paced. You can choose to watch the videos at a time that suits you and your schedule. They have purposely been recorded as short videos to help manage time.
How do I book my 20-minute calls with you?
You will be sent a link direct to my diary to book a time that works best for you.
How do we all stay in touch if I have questions?
You will be invited into a private Facebook group where I share additional materials to support your journey. You can ask questions where myself and the team will respond to you.
What if I decide the course isn’t for me?
If you joined the kick-off meeting and you don’t feel this is the right fit for you, you can receive a full refund, within 14 days of beginning the course.